Cartier is known for unique pieces that are created with the highest precision—including "Beautés du Monde."
In a fast-moving world where trends are ephemeral, technology is fleeting and ever-changing, and, as we have seen, our lifestyles can be easily changed, there is a paradoxical longing for things to endure. "We live in a golden age of fine jewelry because it is inherently timeless and imperishable.
Because it is an industry that is evolving, taking into account how people are affected by the passage of time, the relationship they have with their jewelry, and the symbolic power of these pieces. If you choose to take an interest in the depths of these developments, you stand a better chance of creating things that will last over time. This statement comes from Pierre Rainero (Paris, 1958), Director of Image, Style, and Heritage at Cartier, and refers to the current success of high quality jewellery.
An activity whose annual turnover-together with that of the watchmaking industry-exceeds $330 billion (according to Business of Fashion and the consultancy McKinsey), making it a key sector of the luxury industry. Additionally, despite the uncertainty caused by the pandemic, global jewelry sales are expected to continue growing through 2025. "Jewelry in itself is very much linked to the cultural aspect of human beings. I mean, jewelry is present in all civilizations; it's as old as the world. So there's a very important factor of durability, albeit both jewelry and luxury were harshly condemned and criticized for social, sometimes even political, reasons," says Rainero, who has worked for the French house for almost four decades and is considered the soul of Cartier.
"With jewellery, it's important to focus on permanent and fundamental developments. We don't follow fleeting trends, but rather develop creatively in small steps when we notice that the ideal of beauty itself is changing," he says. "After the Second World War, jewelry was seen as a simple accumulation of precious stones and was associated with the social status of the wearer. In the last 40 years, jewelry has again emphasized the cultural and artistic dimension. I firmly believe that we are living in a golden age of the jewelry industry," he says. Exclusivity, eternity and beauty are the attributes that form the basis of Cartier jewelry. Exclusive events held only once a year in different cities showcase pieces designed around unique stones—therefore unrepeatable. On this occasion, on the occasion of the presentation of its new high jewelry collection "Beautés du Monde", Madrid brought together for the first time in history, buyers from all over the world willing to invest sums of up to six figures in a piece of jewelry. "Cartier feels at home in Spain for historical and cultural reasons."
The jewelry collection, whose main inspiration is the beauty of the world, reflects the splendor and oddities of nature. The result is jewelry that highlights the beautiful iridescence of a butterfly's wing, the shimmering scales of an iguana, or the kaleidoscopic effect of a Chinese jigsaw puzzle. Likewise, the jewelry subtly and overtly references the emblematic animals that are part of Cartier's imagination: the panther, the snake and the crocodile. A collection of emeralds, corals and diamonds that, in the true Cartier tradition of convertible jewellery, are removable and can be worn in a different way or worn alone. "This collection offers a vocabulary of new forms that didn't exist before and that can be understood in different ways," says Rainero. "This ambiguity in reading allows us to project what we want to see. Everyone can perceive their own vision."
Source : https://www.vogue.de
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The jewelry collection in Cartier
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